Marketing
Community Connection Meets Digital Innovation
Taziki’s is a community-driven brand where the food and the hospitality can do all of the marketing you need… but of course, we balance that high-touch approach with very high-tech initiatives. From 1-1 email and SMS communication, and personalized suggestions in the app based on past orders, to advertisements on your favorite social media and streaming platforms, we execute it all. Taziki’s marketing fund of just .75% manages to do a lot with this minimal contribution, including acting as your marketing agency assisting with everything from strategy to creating local graphics.
“Taziki’s is well-positioned to be best in class for technology. That covers all aspects of our marketing: from a new TikTok account, our ordering platforms and our 1-to-1 marketing initiatives. We are ever-evolving and our franchisees benefit from our nimble approach.”
Catering Sales
Catering is a significant portion of Taziki's sales and adds a Mediterranean flair to any event. Whether it's a gender reveal for 20 people, a wedding with 250 guests, or a conference with 5,000 attendees, Taziki's is set up to satisfy any catering need. With convenient and easy online ordering, most requests can be fulfilled from a mobile device or computer. When a personal touch is needed, we always strive to make the customer feel cared for.
“Taziki’s Catering is a way for people to delight in the flavors of the Mediterranean with a diverse range of options to suit every need. We have options for every size group and multiple ways to order. Perfect for corporate meetings, small gatherings and special events with both boxed lunch and buffet options available. Taziki’s Catering is a great way for new customers to experience the brand and try out different things on the menu. The average catering order for Taziki’s is over $350 with a profit of over $200 and it would take 10-15 regular orders to get that level of profit. By the end of 2025, the average Taziki’s location will have close to $500k in annualized catering sales”
From LSM to CSA
Taziki’s has always found marketing success with a role traditionally called a “Local Store Marketer.” This role is very community driven, going to events to showcase the brand, and dropping off free food tastings in office parks as example. This role has evolved to include a more measurable metric, catering sales. The newer title of “Community Sales Ambassador” better illustrates the expectations of the role.
Market Knowledge That Matters
Our partnership with Kalibrate's advanced real estate analytics platform provides franchisees with powerful market intelligence that drives success. This sophisticated technology delivers detailed insights into customer movement patterns, precise demographic profiles, and comprehensive trade area analysis. Armed with this data, our marketing team crafts highly targeted strategies while identifying prime real estate opportunities. This analytical approach to site selection and market understanding gives Taziki's franchisees a significant competitive advantage in their territories.
Marketing Excellence, Engineered for Success
Our comprehensive discovery process equips you with a proven marketing playbook designed for sustained success. We'll guide you through Taziki's evolved marketing approach, which seamlessly blends traditional hospitality with cutting-edge digital solutions. Our three-tiered marketing strategy focuses on guest acquisition, experience enhancement, and frequency optimization – creating a robust framework for building and maintaining a loyal customer base. From grassroots community engagement to sophisticated digital tools, you'll have access to every resource needed to establish and grow your market presence.
